Firstline Manufacturing Corp is a customer service-oriented manufacturer of high-quality hair care accessories designed for ethnic consumers. Established in 1986, Firstline is located in Houston, Texas, in the heart of one of the largest shipping ports in the world for timely global delivery. Our products are the finest quality, our customer service is first rate, and our prices are highly competitive.
With a market of more than 60 million consumers who have an estimated buying power of over $1.5 billion, we at Firstline are proud of our history in the industry to include:
- Our company has introduced many exciting, new items that fill an unmet need in the market-particularly in the African-American community.
- We are currently designing new products that offer increased styling opportunities to ethnic consumers.
- Firstline supports the individual efforts of every one of our customers and knows that understanding the nature of each customer's business allows us to “tailor fit” a marketing program that most effectively drives increased traffic into each customer's stores.
- We are the premiere company in our industry, providing a complete line of high-quality, branded styling essentials that include brushes, combs, and textile hair accessories.
Firstline is one of the few minority-owned companies that specializes in manufacturing affordably priced, high-quality hair accessory products that improve the image and appearance of the ethnic consumer. Handpicked by President and CEO Robert Bowser, our company's current management team has 61 years of combined sales and marketing experience within the ethnic hair care and skincare industries. Mr. Bowser has also been integral in establishing Firstline's product portfolio (e.g., WavEnforcer®, Evolve™, Dri Sweat®, and Sleek™) and positioning them throughout the U.S. for mass distribution to national beauty, mass, food, and drug chains.
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